Project Stages

Initial Consultation
  • Presented business plan to the principle owner and key executives
  • Presented financial analysis with ROI
  • Presented awareness campaign with target markets
Casino Operations
  • Introduced Non-Negotiable programs
  • Introduced and designed competitive Incentive programs
  • Introduced table differential betting limits
  • Designed concepts for player tracking
Casino Marketing
  • Set up satellite offices in Malaysia and Macau with sales staff
  • Set up satellite office in London
  • Set up VIP Services department on property with implementation of internal policy and procedures

The Opportunity

Global Market Force secured a contract with Cratos Hotel Resort to increase gaming sales income from Far East Asia. Located in a relatively isolated location, with very little international brand recognition, Cratos Hotel Resort’s share in the Asian gaming market was near non existent.

The Solution

A strategic awareness campaign through the Global Market Force’s network grew this small market share rapidly. With the implementation of an infrastructure which caters to the Far East market and delivers a bespoke experience unique to the surrounding regions, Cratos Hotel Resort has secured a strong position in the market.

Our Services

Casino Management

Global Market Force has extensive experience in all aspects of Casino Management, from fiscal through to HR.


Casino Operations

From the ground up Global Market Force can advise on and implement all of your Casino Operation requirements.


Casino Marketing

GMF will make you stand out from your competition opening new market opportunities for your gaming venture.


Our Team

Christopher de Lima

Managing Director

Starting his career in Gaming at Wrest Point Casino in Hobart in 1981, Chris has had a 38 year career spanning all aspects of gaming operations. Chris brings a wealth of international experience in casino operations and has led many project teams in both gaming and marketing. His skills lie in strategic planning with business development and cost analysis being pivotal to his success in a variety of roles.

Roger Hugh de Lima


Prior to opening Australia’s first legal Casino in Hobart in 1972 Roger worked as a dealer in London at the “Playboy Club”, Penthouse Club during his early years in the industry. Roger brings a wealth of marketing and operational experience to the team and enjoys mentoring many key executives in the casino industry.

Neil de Lima


Neil worked his way up to senior management positions in various roles starting out as a deal at Wrest Point Casino in Hobart. His experience in operation human resource management and operational knowledge lead to Neil managing one of the first premium International operation department designated to providing bespoke experiences in a challenging market. Neil brings a wealth of operational experience to Global Market Force with a focus on customer development and services.

Martin de Lima


In 1988, Martin started his gaming career at Burswood Resort Casino, Perth Western Australia. Martin was part of the set up teams at Burswood Resort who catered to the first junkets from Asia. From his 29 years in the industry he has developed sound knowledge of key table games from both a training and analytical perspective with design and implementation of training modules. Having travelled throughout his career, Martin understands the importance of cultural differences and can adapt to any environment or landscape required.

Our Experience

The Directors of Global Market Force have been involved with casino operations throughout various countries including Australia, Singapore, Hong Kong, Philippines, United Kingdom, United States, France, Morocco, Monte Carlo, Czech Republic, Denmark, Croatia and Poland.

Enquire Now

Contact us today. We will:

  1. Work with you to identify opportunities for improvements
  2. Create a plan of action
  3. Execute any plans and work to help you achieve success

Email us at or use the form on the right.